New Price and Service

Tuneworks is now offering a choice of campaigns.

A & R Campaign – For artists who have their full album [s] at iTunes and want to promote multiple songs or are just not sure which track is the single. We will promote 3 tracks for $300 per month.

Single Campaign- For artists who are pushing a single. We will promote one track for $150 per month.

Campaigns are charged by the month and our playlists are published every week in Canada, U.K. Germany Japan, Australia and twice a week in the USA. All prices are in Australian dollars.

Labels can attract a discount for multiple A & R or singles Campaigns.

If you want to use Tune Works contact us  and include the name of the artist and track that you want us to work on and we will confirm that we can work on your music and send an invoice with terms of service.

Tuneworks is a marketer and our best results have been achieve working with quality artists in the Singer/songwriter, Alternative, Rock and Country  genera .  There is a search function for the iTunes charts which you can use  if you want to check the popular artists  in each genera To use Tune Works you must first make you music available at iTunes. Through an aggregator or a distributor.

tuneworks studio comes to life

The tuneworks studio came to life this week with the addition of some RME gear the studio is now capable of  8 in and 2 out in our  5 x 3 meter  room should be enough for tracking small  live bands. We have some new microphones coming in too. I cant wait to start tracking some music.

How Tuneworks playlist promotion works

Tuneworks offers an iTunes promotion service using material already at the iTunes stores. These screenshots will help to make it clearer.  The first screenshot  is an album by Grace Bawden  a client I have been working with. On the lower left is Grace’s top rated playlists box ( this is where I do my promotion) the top rated playlist is called  Tuneworks 41. Next screen is Tuneworks 41 opened to show the full list you can play and buy all the tracks or buy the whole list. First song on the Tuneworks 41 list is from The Beatles 1 Album. Next screen is the Beatles 1 album page and the top rated playlist is Tuneworks 41. So iTunes customers who are on The Beatles 1 album page ( or any other album on the Tuneworks 41 playlist) are 1 click away from a page where they can hear and buy my clients music.

December / Holiday /Christmas Songs

Tuneworks ran campaigns over December/Christmas  for two artists. Campaigns were focused on  Christmas songs from the album Ho Ho by Etypejazz Away In a Manger Image and 3 tracks from Beggars Deluxe by The Beggars Silent Night Imageboth artists saw increased sales and achieved multiple iTunes chart entries throughout December. Click on the Ho Ho or Beggars Deluxe album art in the line above to see the charts. The reason so many  big name artists have a Christmas album is because they sell well an of course the same stratagy can work for indie artists.

Getting your music selling at iTunes.

It has never been easier for artists to sell their own  music that it is right now.  You can put your tracks  at iTunes and all the other digital download services through an aggregator. We recommend Tunecore they are good value and very helpful. When your tracks are in the stores we can make it easy for customers to find them.

This screen shot is an iTunes page for The Beggars. At the bottom of the page you  can see the Top-Rated Playlists  and  The Listeners Also Bought functions both of these are links that help iTunes customers looking for new music to find this artist. In the upper right corner is the search with the artists name partly entered and a drop down list of matches. The more sales the artist makes the higher their name  appears in the list.

Repackaging to increase sales

Packaging the same songs into more than one release is a great way to increase sales. You can find lots of examples in the top 200 album list with some big selling artists new releases  available in 4 versions across two price points  i.e. standard edition [Clean] Standard [Explicit] both $11.99 and Deluxe with bonus tracks [{clean] and Deluxe with bonus tracks [Explicit] both $14.99 .

Repackaging does not just apply to new releases. Recently we  doubled an artists sales figures by repackaging and promoting their 4 previous releases repackaged into one Super Value Album.  Sales of the already released songs have not suffered. The already released albums and 4 track EP are priced at $9.99 and $2.99 and the new 50track Super Value Album is priced at $11.99. This is bringing slightly higher album sales but as always iTunes sales are mainly single tracks which are  $0.99. [all prices $U.S.]

Client “D” is an independent Australian Singer/Songwriter with four albums already released at iTunes. The release date was 28 May 2011 and this weekly chart starts second week of June when Tuneworks started promoting.

Big Sound Promotion $100 Deal

Tuneworks are offering a  Bid Sound promotional deal in the Australian iTunes store –  Big Sound

We generally  work in the Singer/songwriter, Country, Alternative, Rock and Vocal generas and are always looking for fantastic artists that fit into these categories to promote. If this sounds like $100 will get you one month of Tuneworks playlist promotion for your single in the Australian iTunes store. Promotion will run for the month of October and  must be paid for by September 19.   Your track must already be available for download from the Australian  iTunes store to take up this offer.

You can catch up with Quinton at Big Sound or email us from the Contact page.

Client “A” Sales to December

We just got sales figures for the December quarter  for one of our first clients. Client “A” is an independent Australian singer songwriter: Tune Works promoted tracks from two albums [with 2006 & 2009 release dates ] starting in July 2010 focusing firstly on USA and then adding the other primary markets . In the September Client”A” released a new 4 track album and Tuneworks worked on two of the new tracks. Its interesting to note that  the USA is accounting for around 50% of sales and that over two quarters monthly sales have increased by a factor of 50X. Chart shows sales at iTunes by month, counts album and single sales equally and is based on figures supplied by MGM.

Client A sales to December 2010

How to sell music at iTunes

How do you get your music selling at iTunes? Just putting your music up at iTunes does not mean it will sell – to generate sales you need to promote your music to potential new fans and make it easy for them to find. Tune Works uses a targeted in-store playlist promotion system to help iTunes customers find new music. Playlists are like mix tapes or  compilation albums and can be purchased as a whole or as single tracks. We careful build playlists around your track  and then promote the playlists to iTunes customers.

iTunes is made up of multiple national stores with different pricing, content and a different music buying public in every country. This complexity means marketing at iTunes can be a challenging proposition. 30% of the tracks at iTunes never sell. If your music is in this no sale/low sale category it is  hard to find because the  iTunes search engine rates songs by the revenue they are earning iTunes.The first step to getting iTunes working for you is to generate enough sales to to get the iTunes search engine and Listeners also bought functions working for you. Tune Works can push your music, generate those sales and help get your music discovered.

Tune Works put us on the iTunes Charts

I always knew that my band The Beggars made great music and we worked hard at promoting the music to radio, press and online. We worked in mainly South Eastern Australia where we are based and occasionally made a bigger tour. In late 2009 we were touring in Europe, at the time we had the number 1 song on the European Country Music radio play chart and a German distribution deal for physical product in place –  but still the only place we were able to sell our CD was at our gigs. Then I  got  the Tuneworks working on singles from our first two albums “Desert Flower”  “Beggars” and our “Dreams” EP and the sales at iTunes really started to tick over. The “Turn Turn Turn” single from the Dreams EP even made it onto  the iTunes Singer Songwriter charts in Australia, Germany and Canada – selling  around 100 downloads per week.  Now that we sell at gigs and at iTunes we have decided to go ahead and record our third album and this one is going straight to iTunes and Tuneworks.

Quinton Dunne

The Beggars