How to sell CDs

As the digital shock and the resulting shake out of the music industry progresses the CD shop and the associated CD  distribution structures have become obsolete. But there is still a place where the CD reigns supreme and that is as merchandise at the gig. Savvy indie artists are experiencing a growth in their CD sales alongside a growing stream of income from digital sales.

Some tips to maximise CD sales at gigs :

  • The CD purchased at the gig  is a souvenir of the live performance and should reflect that . The art should be specific to the show/tour and thematically tie in with the flyer, press, web and poster art etc.
  • don’t skimp, make it a handsome, pleasing package that can command a premium price.
  • make it a personal representation of the artist who is going to be right there selling it at the merch table. [yes that right you have to sell it yourself]
  • Do include a place to sign the CD when you lay out the art

Some practical tips about manufacture and transport.

  • Don’t over manufacture your stock – Try to  estimate how many units you will sell in 12 months and if that is 500 units then that’s what you need. If you need 500 but order 5,000 units you will be tying up cash for the next 10 years.
  • Reorder when you need more stock.
  • Have the CD manufactured as paper and discs i.e. No cases.
  • When you travel carry your stock as paper and discs. Its lighter, more likely to arrive in good condition and takes up about 10% of the space of discs in jewel cases.
  •  Buy new jewel cases as you need, they are widely available [Pack of 50 jewel cases at Office-works is around $17Au]. New unscratched jewel cases look better that ones you have carried around the country.